A company that makes wholesale clothing asked me to design them their business cards. Talking to the boss of the company, he wanted me to create a card that was visually striking, and he wondered aloud if trying to make a more natural looking card that was fibrous would be an effective way to show that his company was concerned for the environment. His other concern was that he does business with both Chinese and Americans and has offices in both Shanghai and New York City. He wanted to include English in his design so that his company would appear friendly and accessible to his Chinese clients. The three versions of the card above are clearly not the naturalistic style the boss was looking for. When I was talking to the man in his office,  I caught a glimpse of a room filled with different types of clothes. All different types and colors. Inspired by the variety that this company produced, I thought I would run with the visual theme of fabric. I came up with the tagline “We Deliver Great Clothes,” when the boss mentioned how he worked often delivering clothes to Wal-Mart. I like the information side of the card a lot. The best thing about the card I like is how it clearly delivers the address information in both languages for both offices. I also like the visual touch of included the shape of the US and China in it. What I dislike most is the color scheme. The green and pink made me think of a combination of pea soup and vomit. The other two aren’t as bad, but I think that there needs to be a unified color scheme to give a sense that the company is more solid than the many different clothes it creates.